Hi, I'm Sim Arden

Helping highly sensitive women break free from self-doubt and cultivate self-trust and resilience in a joyful, guilt-free and soul-nourishing way is what I'm known for.

You have big dreams … but you're playing small.

Perhaps…

  • You dream of starting your own business, but worry you’re too sensitive to handle the responsibility. You doubt you have the right qualifications or business expertise. You're afraid you'll get it wrong and fail.

  • You want to change your life or career path, but believe it’s too late. It feels like you’d be starting again; too risky, unpredictable, and precarious. 

  • You're an artist, changing money-jobs every few years, trying to find the 'right fit' but end up frustrated, unfulfilled and trapped with little time or energy to focus on making the art that feeds your soul. 

  • You're a mum getting back into the workforce after taking time to raise your family. You’re anxious about what you have to offer, if your skills are outdated, if you’re still ‘relevant’. Will you be judged? Will you be welcomed and supported? 

  • You’ve hit rock bottom. You're burnt out. You’ve worked hard, given your all. You've achieved some important goals, but feel like you've lost a part of yourself along the way. Your health has suffered, forcing you to take a step back. But now you struggle with guilt and depression, feeling like you've failed. You don’t know what's next, and summoning the willpower to move forward is a herculean effort. 

  • I see too many brilliant women undervalue and restrict themselves, holding back their gifts and talents because of self-doubt, fear, and the belief that they’re not good enough.

    It breaks my heart—for them and the world. 

  • Why I love this work.

    For most of my adult life, I struggled with many of the same fears, self-doubts and disempowering beliefs my clients struggle with. 

    Like many highly sensitive introverts, I often felt less than my peers. I wasn't outspoken, intelligent, creative, educated, assertive, or pretty enough. Every ‘not-good-enough’ you can think of. 

    An immigrant, I lived feeling like a cultural outsider looking in. I never asked for help because I bought into believing I had to make it on my own. I did everything I could to fit in, not be a burden, and avoid drawing attention to myself. I kept myself small and invisible.

    I worked hard and was grateful for what I had. But I never truly believed I was worthy of my dreams and vision for my life. When I didn’t get something I’d set my heart on, I told myself it wasn’t meant for someone like me.

    I felt like there was something wrong with me, like I was missing something, that my innate sensitivity and introversion precluded me from having the life, relationships and meaningful work I yearned for. 

  • The perpetual self-doubt, not living to my full potential, and being too afraid to go after what I truly wanted and needed was painful. 

    It felt like a betrayal of myself and my values. 

    It wasn't until I understood that I was living with some deeply disempowering and even self-sabtoaging beliefs - many of which I’d inherited from the people who raise me, and a few I'd created as a self-protective armour - that I was able to shift my mindset, heal my inner child and begin to embrace life on my terms. 

    I know this is possible for you, too.

    Helping women forge their own path, and live in joy, abundance and full expression is the deep, meaningful work I was born to do. It gives me joy and deep fulfilment. It lights me up! 

    And it's my small, humble way of making change, and helping to build a more peaceful, compassionate and loving world for my son to grow up in.

You are worthy of the life, deep connections, and meaningful work you desire. 

Like procrastination or imposter syndrome, these are self-protective behaviours that keeps you safely in our comfort zone, trapped in old conditioning that doesn’t support your unique way of thinking, feeling and doing.

Fear is one of our most valuable emotions. It’s your body's way of telling you you’re in trouble. The trick is learning to distinguish between existential danger and perceived threat, then responding from your higher self.

Befriend your fear. Invite it along on your adventures. Allow it to work for, not against you.

While this approach works in a pinch, pushing through is an unsustainable way to live. It's a shortcut to burnout and illness.

Getting to the root cause of pain, anxiety and fear and meeting yourself with self-compassion is how you build resilience, self-trust and inner peace.

You don't need more ‘willpower’ or ‘discipline’ to achieve your goals.

You need a radical self-compassion and self-love glowup!

I blend coaching, hypnotherapy, NLP and positive psychology to help you break free of self-doubt, fear and disempowering beliefs and give you a foundational framework to build deeper self-trust, resilience and confidence. 

Together, we'll create a safe, growth environment for you to follow your curiosity and creativity. This will help you spark the insights, intuition, inspiration and imagination you need to experiment with new ideas and beliefs. 

You will be more present, more aligned, and more powerful in how you show up for yourself and take action toward your goals. 

You can be the most joyful, brave, and empowered version of yourself; fully expressed, aligned with your values, and pumped up about your limitless possibilities. 

You can be a highly sensitive human being and define success on your terms. 

You can honour your health and well-being, prioritise self-care and lay a new, fertile foundation for long-term growth. 

Let’s root out your self-doubt, fears and disempowering beliefs, and seed the self-worth, self-trust, and resilience you need to create a life that lights you up!

All infused with a generous dose of self-compassion and kindness, of course, and in a way that feels authentic, nurturing and expansive for you.

Integrity and self-awareness are the foundation of my life and work.

I’m a Wanderer by nature and have a strong need for autonomy and freedom. My resilience is rooted in practising mindfulness and self-compassion.

Having healthy boundaries allows me to be generous with my heart, knowledge, and energy. 

A few fun facts about me

  • Learning is my happy place. I'm a forever student at Forever University. There's so much to learn and at the rate I'm going I doubt I'll ever graduate.

  • Travelling lights my fire! I’ve spent way too much time dreading what life would be like if we didn’t have planes.   

  • I lived in South Africa, The UK, New York, California and Pacific Northwest. Final destination TBD…

  • I’m a recovering perfectionist... I see you over there ;)

  • Tea is my champagne. A fine cup of tea is the portal to my happy place. - I don't do tea bags. Just... no. Ain’t nobody got time for dat!

  • I love spicy food. Because I'm spicy. And a bit saucy so be prepared to duck the occasional flying f-bomb.

  • I'm addicted to lip balm. Isn't everyone?

  • Yoga is all about the naps far as I’m concerned. Savasana. You’re welcome!

  • I’m a bit witchy. Some serious High Priestess and Magician vibes going on over here. 

  • Always up for a dance party in my PJs. Always up for anything in my PJs... Isn't everyone?

  • Even though 95% of my work is firmly grounded in science, I feel a deep spiritual connection to my work so there will be some woohoo.

In case you were wondering

I work with highly sensitive humans who are curious, creative, independent thinkers who question traditional ways of doing things and choose unconventional paths. I see you. Me too. 

Here’s some resume details, experience and skills from my tool kit I’ll draw on to support you.   

  • The Grace Method and IACT certified Hypnotherapist (hypnosis, NLP, coaching & subconscious transformation)

  • Yes Empower Essential Coaching Skills (Grow Model)

  • Coaching Training EDU Certified Wellness Coach (Coaching to Flourish Model)

  • Certified Freedom Fertility Formula specialist 

Ready for the life, deep connections and meaningful work that lights you up?

Let’s get rid of the self-doubt and disempowering beliefs holding you back.

Schedule your Chemistry call today.

Let’s talk about where you are, where you want to be, and how I can help you get there.